Trick-or-Treat for UNICEF (2024)

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Add Some Meaning to Your Halloweening®

UNICEF invites you to participate in the annual Trick-or-Treat fundraiser this October. Help kids worldwide by collecting donations door-to-door with the return of the famous little orange box. And explore this site to see what else you can do!

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Open on a fashion studio, where designers sit around a table looking at Heidi Klum, who stands in front of a moodboard of ideas. There are cloth materials, drawings of her old Halloween costumes and various masks, moustaches and wigs pinned up for inspiration.

A super appears on screen that reads: Heidi’s Halloween HQ.

HEIDI KLUM: I don’t know why I’m seeing all the things I’ve been doing already. I mean, the moon? Outer space? I’ve been there, done that.

She points to a sketch of slugs.

HEIDI: Really? A slug?

She turns to challenge the designers, who are all from her previous TV shows: Kentaro Kameyama, Ciara Morgan, Jonny Cota and Erin Robertson.

HEIDI: Guys… this year, we need something next level. Make it retro, but make it timeless.

Jonny Cota smiles with recognition. Kentaro holds up a sketch for consideration. Heidi furrows her brow.

HEIDI: Hmmm, straighter lines.

Kentaro crumples it up. Jonny Cota holds up a sketch, drawn on a digital tablet. Heidi still isn’t buying it.

HEIDI: Think small, but with a BIG impact.

Erin builds off that note, and holds up a sheet of bubble wrap. She loudly pops a bubble.

SFX: (Bubble wrap popping)

HEIDI: Maybe a different kind of impact.

Ciara holds up a swath of blue material.

HEIDI: Blue? No. Can it be oranger? Is that a word? More orange.

Jonny Cota holds up some orange plastic.

HEIDI: Ugh, not that kind of an orange!

Kentaro tries blowing on an orange trumpet. It trails off sadly.

SFX: (Trumpet noise)

Heidi makes a frustrated face. From off-screen, a child’s voice comes in.

KID: What about cardboard?

Everyone at the table turns to look. A young boy at the other end of the table, not shown before, holds up a little orange Trick-or-Treat for UNICEF box.

KID: Maybe something like this?

HEIDI: (gasps with joy) That’s it! Yes!

The kid celebrates happily.

Cut to Heidi holding up the box and speaking to camera.

HEIDI: The box is back! Add some meaning to your Halloweening with UNICEF!

Cut to an animated ending showing the box on a blue background.

SFX: Doorbell ringing.

HEIDI: Learn more at trick or treat for unicef dot org.

Scroll down for more fun!

The little orange box that changed the world.

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The little orange box that changed the world.

Eight decades of TRICK-OR-TREAT FOR UNICEF. And counting.

1948

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1948

Presbyterian minister Clyde Allison and schoolteacher Mary Emma Allison looked at trick-or-treating children in their hometown of Philadelphia and asked, “How can we make this into something good?” They begin asking children to collect old-but-repairable shoes, in addition to candy.

1950

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1950

The Allisons switch to encouraging children to collect coins. The first year, trick-or-treaters sent $17 to UNICEF to provide powdered milk to children around the world. The original Kids Helping Kids® campaign is officially born!

1951

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1951

Coins, bills and checks, big and small, pour into UNICEF from trick-or-treaters all around the country.

1959

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1959

Trick-or-Treat for UNICEF’s first TV appearance! When the children decide that they will Trick-or-Treat for UNICEF, Lassie barks her approval.

1960s

“UNICEF has caught the imagination of our people—especially our nation’s children whose Halloween collections have become a symbol of concern and an expression of tangible aid. I urge all my fellow citizens, young and old, to support UNICEF generously again this year.”
-President John F. Kennedy, October 13, 1961

1960s

Trick-or-Treat for UNICEF gets its first support from Presidents and First Ladies of the United States.

1967

“Now, Therefore, I, Lyndon B. Johnson, President of the United States of America, in honor of this great humanitarian enterprise, do hereby proclaim October 31, 1967, and October 31 in each subsequent year, as National UNICEF Day.”
-President Lyndon B. Johnson

1967

President Lyndon Johnson signs a proclamation declaring Halloween to be National UNICEF Day in the United States.

1969

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1969

TV’s Bewitched devotes a full episode to Trick-or-Treat for UNICEF.

1970s

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1970s

Stars like Sammy Davis, Jr. and the Brady Bunch encourage more than 3 million children a year to say, “Trick-or-Treat for UNICEF!”

1975

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1975

UNICEF Goodwill Ambassador Danny Kaye promotes the Trick-or-Treat for UNICEF campaign by flying his own plane on whirlwind tours across North America to enlist children as volunteers. He touches down in 65 US and Canadian cities in five days, putting him in the Guinness Book of Records as the "World's Fastest-Flying Entertainer."

1970s-80s

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'70s-'80s

Characters like Kermit the Frog, Casper the Friendly Ghost, Spiderman and the stars of CHiPs get in on the act.

1990s

“Each child belongs to all of us, and they will bring us a tomorrow in direct relation to the responsibility we have shown to them.”
-Maya Angelou

1990s

Famous poet and writer, Maya Angelou, serves as Trick-or-Treat for UNICEF Ambassador.

2000

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2000

Trick-or-Treat for UNICEF celebrates its 50th anniversary with Brandy.

2002

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2002

Trick-or-Treat for UNICEF funds are dedicated to eradicating polio. Since its founding, UNICEF and global health partners have helped reduce cases of polio by 99%.

2005

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2005

The Indian Ocean tsunami and Hurricane Katrina spur U.S. kids to raise a record-breaking $18.25 million through Trick-or-Treat for UNICEF.

2012

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2012

Although Hurricane Sandy sweeps the northeast United States days before Halloween, Trick-or-Treaters and celebrities alike still come together to support kids around the world.

2015

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2015

Trick-or-Treat for UNICEF celebrates 65 years by teaming up with Charlie Brown, Snoopy and the rest of The Peanuts Movie Gang to encourage children to raise funds for UNICEF's lifesaving programs.

2017

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2017

Icon Jennifer Lopez provides her support, helping UNICEF raise funds for hurricane relief for Puerto Rico and other islands in the Caribbean.

2020s

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2020s

In the middle of the COVID-19 pandemic, Trick-or-Treat for UNICEF goes all-digital for the first time. Total funds raised since 1950 top $195 million.

2020s

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2024

The Trick-or-Treat for UNICEF box makes a post-pandemic comeback, with the help of Heidi Klum (and friends)! Americans of all ages are invited to help collect money and push donations over the $200 million mark.

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“UNICEF has caught the imagination of our people—especially our nation’s children whose Halloween collections have become a symbol of concern and an expression of tangible aid. I urge all my fellow citizens, young and old, to support UNICEF generously again this year.”
- President John F. Kennedy, October 13, 1961
“Now, Therefore, I, Lyndon B. Johnson, President of the United States of America, in honor of this great humanitarian enterprise, do hereby proclaim October 31, 1967, and October 31 in each subsequent year, as National UNICEF Day.”
- President Lyndon B. Johnson

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“Each child belongs to all of us, and they will bring us a tomorrow in direct relation to the responsibility we have shown to them.”
-Maya Angelou

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Family Fun: Click-or-Treat Around the Globe!

Ready to do some good together and make an impact? You have the power to help, right now! Watch the short videos below and find each country on a map, and you’ll unlock $5 to help children. Start with any friend you like...

Ready to help more kids like Safiatou? All you have to do to unlock donations to UNICEF is find Mali on a map! And you can take as many tries as you like!

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Title: Trick-or-Treat for UNICEF: Mali

A spinning globe zooms out from the United States, rotates to the east, and lands on the west African country of Mali. Souleymane Traore, Mali UNICEF representative, in a blue UNICEF t-shirt, stands in a rural village and speaks to the camera.

Souleymane: Hello and Happy Halloween. My name is Souleymane and I work for UNICEF in Mali. Mali is a beautiful country, and I’m excited for you to meet people and see what UNICEF does here.

Aerial scenes appear of green vistas in Mali, and young school girls happily clapping and waving.

Souleymane: Let’s have a look.

A 12-year-old girl, dressed in a headwrap and lace dress, waves hello.

Safiatou: My name is Safiatou Samaké. I'm from N'Djila, and I go to school in Foulaboula. I'm 12 years old, and I am in 6th grade.

Her rural village has cement-block buildings and mud huts, surrounded by farm fields. She does chores, reads a book and dances with friends, all outdoors.

Safiatou: I've lived with my grandparents since I was a child. When I wake up in the morning, I wash up, fetch water and sweep the courtyard at the house.

Inside a clay-brick home, Safiatou watches her grandmother cook over a fire.

Safiatou: My grandmother makes breakfast for me to take to school.

She walks through the fields with her friends, all carrying UNICEF backpacks.

Safiatou: We walk to school. The distance between my home and the school is three kilometers. My friends and I would like to have a means of transportation to get to school. Even better, it would be wonderful to have a school where we live.

In the school compound, the girls enter the classroom and begin their studies.

Safiatou: Once we're there, if it's our turn to sweep the classroom, we do it. Then we start lessons. I like the quick learning methods, because students learn while having fun. That's why I sought to get into this school.

She listens intently in class, asks questions, and reads from the blackboard.

Safiatou: I really love grammar and conjugations, biology... When it comes time to read our compositions, I learn a lot, which is a pleasure for me. At recess, we buy sweets and play ball.

She poses with her friends from school, sweeps, then studies on her own at home.

Safiatou: On the way home, we have fun. When we get home in the evening, we light a fire to heat the water, and we help with the housework. I like studying to leave ignorance behind and take part in my country's development. After my studies, I'm planning to become a doctor so that I can care for people.

Safiatou smiles and waves goodbye: Goodbye, thank you! Happy Halloween!

Cut back to Souleymane in the village.

Souleymane: Thanks for visiting Mali and getting to know us. You can help UNICEF do good things here in Mali and around the world. From everyone at UNICEF and here in my country, we are excited to make new friends. Bye!

Cut to an animated end sequence, where a Trick-or-Treat for UNICEF box appears on screen. The words next to the box read: Complete all 5 Trick-or-Treat activities and unlock a donation to help children. Click the button below!

Ready to help more kids like Andrei? All you have to do to unlock donations to UNICEF is find Romania on a map! And you can take as many tries as you like!

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Title: Trick-or-Treat for UNICEF: Romania

A spinning globe zooms out from the United States, rotates to the east, and lands on the country of Romania. Galina Ambrono, Romania UNICEF representative, in a blue UNICEF t-shirt stands on a tree-lined European street and greets us in Romanian and speaks to the camera.

Galina: Hello or “Buna ziua” as we say in Romania! I’m Galina Ambrono and I work for UNICEF. UNICEF works here to help all children live better lives. One of those children is Andrei and I am excited for you to meet him.

A door opens and a young red-headed boy greets the camera, arms wide.

Andrei: Welcome to visit us!

Andrei sits on a purple couch with his stuffed animals. An on-screen title says the Andrei is a Ukrainian refugee.

Andrei: Hello, everyone. My name is Andrei, and I am six years old. I am living in Romania. I really like Romania.

Andrei sits at a kitchen table with his extended family, smiling and having fun.

Andrei, speaking to the interviewer: I came here with my grandma, aunt and two cousins.

Andrei is at a kitchen table having breakfast with his family. He walks down a hallway to a room where other children play.

Andrei: This room is where I play with my friends. These are my friends. This friend is from Romania, and this is Alisa.

He continues playing with stuffed toys in bedroom.

He goes to school and enters his classroom, wearing a blue porkpie hat. He embraces a friend warmly.

Andrei: I met Alex at a Romanian school, where I learn the Romanian language, and he helps me a lot. He's a cool friend.

He plays in the playground at recess with other schoolchildren.

Andrei: I go to the upper school class. Oh, not the upper school, but the upper pre-school. In the kindergarten, I like to play with friends – LEGOs, drawing, writing and playing sports.

In the classroom, he rides on the shoulders of his teacher as she teaches.

Andrei: And there are very good teachers, Mrs. Tanya and Mrs. Larisa.

Back at home, in his room, Andrei speaks to his mother back in Ukraine on a cellphone. Due to her job, she was unable to leave with Andrei.

Andrei: Mommy, how are you doing?

Olya: My boy, I'm fine. - And how are you doing?

Andrei: I came back from kindergarten.

Olya: So, what did you do in kindergarten?

Andrei: Played and went to a Romanian school.

Olya: Son, do you like it?

Andrei: Yes. I miss you very much.

Olya: And I miss you very much. I love you very much.

Andrei: I love you, too.

He shows her on video that his friends are visiting.

Andrei: I have friends visiting.

Andrei’s friends wave to the phone: Hello, Olya!

Olya: You are playing, right?

Andrei: Yes, we are playing! They are from the Romanian school.

Olya: I understand.

Andrei blows her a kiss: Bye

Olya: Are you playing with them, son?

Andrei, blowing kisses again: Yes. Bye.

Olya: Bye-bye.

Cut to Andrei riding on the shoulders of his school teacher, while wearing his hat.

A super appears on-screen. It reads: UNICEF works to help two million children from Ukraine adapt to new lives far away from war.

Cut back to the UNICEF staffer, Galina, again on the tree-lined Romanian street.

Galina: Thank you for watching, and do you know what? You can help UNICEF do good things here in Romania and around the world. Thank you for visiting Romania. See you soon, or as we say, “Pe curand!”

Cut to an animated end sequence, where a Trick-or-Treat for UNICEF box appears on screen. The words next to the box read: Complete all 5 Trick-or-Treat activities and unlock a donation to help children. Click the button below!

Ready to help more kids like Seanglen? All you have to do to unlock donations to UNICEF is find Cambodia on a map! And you can take as many tries as you like!

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Title: Trick-or-Treat for UNICEF: Cambodia

A spinning globe zooms out from the United States, rotates to the east, and lands on the Southeast Asian Kingdom of Cambodia. There is a quick aerial montage of cities, palaces and temples. Cut to a UNICEF Cambodia representative in a blue UNICEF t-shirt, standing on the bow of a wooden boat in a wide river. He speaks to the camera and greets people in Khmer.

Sidh: Hello! And Happy Halloween! Welcome to the Kingdom of Cambodia. I’m Sidh. I work at UNICEF Cambodia office. Today, I’m very excited to show you around the country, introduce you to the people who live here, and share some of the amazing work that UNICEF is doing to help children and families adapt to and mitigate climate change through education and life skills. Come on, let’s go!

Cut to the yard of a single-floor high school with students in white shirts and black pants school uniforms standing in rows in front. Then, cut to a teenage student sitting outside at a table. He presses his hands together in greeting.

Khemarak: Hello! My name is Khemarak. I’m a Grade 9 student Thmor Ta Prom High School.

Cut to a teenage girl classmate, wearing her school uniform, in front of a riverbank.

Seanglen: My name is Seanglen. I’m a Grade 9 student Thmor Ta Prom High School. I am very interested in the topic of the impact of plastic waste.

Members of the class discuss the impacts of plastic using visual aids and flash cards.

Seanglen: Our teacher assigned our class to gather information from the community about this issue, so we went out and brought back real insights to discuss.

The students visit a nearby community, walking into the village.

Khemarak: When I went to the community, our teacher supported us.

Cut to their schoolteacher, speaking to camera.

Pen Sokountheary: Hello, my name is Pen Sokountheary. I am the School Director of Thmor Ta Prom High School. The local Life Skills subject, which is supported by UNICEF through the Ministry of Education, is essential for our students.

Cut to an aerial shot of plastic waste in a river, clogging up the waterway.

Seanglen: We discovered that plastic waste was definitely having a big impact on our community.

Khemarak: Many residents did not understand waste management. They used to throw garbage bags into the Mekong River, which is their water source.

Cut to the students in the village, greeting community members and giving a presentation.

Khemarak: We conducted presentations to educate and raise awareness about the impacts of waste and proper waste disposal methods.

Cut to the village chief, outdoors in front of several dwellings, speaking to camera.

Sai Sa: I am Sai Sa, village chief of Ko Chruem village, Ou Mreas commune, Siembouk district, Stung Treng province. Recently, students came to raise awareness among people in our community about plastic waste issues and to clean up along roads and around houses. It’s made a big difference.

Sai Sa disposes of a bucket of waste in a proper waste bin.

Seanglen: After these awareness raising activities, Khemarak, my team members and I feel truly proud. I, a young girl, can help spread this information in the village, encouraging residents to support our proposed project.

Seanglen smiles, a bit sheepishly, but proudly.

Cut back to Sidh.

Sidh: These skills are crucial for our students. They help them take climate action and become changemakers in their communities.

Do you know that as part of Trick-or-Treat for UNICEF, you can help them, too? If you complete the activity after this video, you will unlock resources to help children like Seanglen and Khemarak and access quality education they deserve, so they can fight climate change, protect their environment and build a brighter future.

I hope you will join us. Thanks for visiting Cambodia, and Happy Halloween!

Cut to an animated end sequence, where a Trick-or-Treat for UNICEF box appears on screen. The words next to the box read:

Ready to help more kids like Ari? All you have to do to unlock donations to UNICEF is find Jamaica on a map! And you can take as many tries as you like!

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Title: Trick-or-Treat for UNICEF: Jamaica

A spinning globe zooms out from the United States, rotates to the south, and lands on the island country of Jamaica. Rebecca Tortello, Jamaica UNICEF representative, in a black UNICEF t-shirt speaks to the camera.

Rebecca: Hello, Happy Halloween. My name is Rebecca Tortello, and I work with UNICEF in Jamaica.

Coastal scenes of Jamaica appear on the screen, followed by two school girls watching a tablet, and other school scenes of young students working with computers and in classrooms.

Rebecca: Jamaica is a beautiful country filled with wonderful people, and we’re so excited to show you some of the work we do every day across the island for every child.

Cut to Rebecca speaking to camera with school students playing behind her.

Rebecca: Welcome to Jamaica!

Cut to a young Jamaican boy, sitting in a classroom, dressed in a school uniform, speaking to the camera in sign language.

Ari (in sign language): My name is Ari Jones. I am six years old. And I go to Danny Williams School for the Deaf.

Cut to Rebecca in her office, speaking to the camera. Interspersed are scenes of young students in school, watching digital books on tablets and laptops.

Rebecca: The Accessible Digital Textbook Project, which is a partnership between UNICEF, the Ministry of Education, specifically the Special Education Unit and Book Fusion, aims to harness the power of technology, innovations in technology that can increase the inclusivity, the ways in which learners with and without disabilities are able to engage meaningfully with content at home, at school and in their communities.

Ari’s teacher, Patrice Matthison, stands in front of the classroom and signs to the children.

Patrice: The title of this story is “My Brain is My Boss.”

Back in his interview, Ari signs proudly: I read all about my brain being my boss!

Patrice sits with Ari in the classroom as Ari looks at his digital book.

Patrice: So, you like the activities? Is that your favorite part?

Ari: Yes!

Patrice speaks to camera in an interview.

Patrice: All of the concepts and the content of the book, all of the concepts are there, and everything that he needs to know that's in the story is actually done in his language. So, it's definitely a plus for Ari.

Ari: This is my first time reading a book that has sign language. I was able to hear the speech on the tablet! I am happy that I can share this book with my friend Ma’Kayla, and she's able to hear. Interspersed with scenes of students signing to teachers in a classroom.

Footage of Ari playing at home, riding a bicycle and sitting with his family.

In an interview, Stacy-Ann, who is Ari’s mother speaks:

Stacy-Ann: With Ari, that's when I realized that we do not include a lot of our society. They are left to the side and we just, I guess, live our lives not even thinking about them, because I did not know a deaf person or a hard of hearing person before Ari. It made me realize that I should try my best to include more people in the things that I'm doing.

With scenes of Ari smiling and dancing with his classmates, Stacy-Ann continues:

Being left behind is total sadness. You don't want to be left behind. Even as hearing groups, even if all of us here we are hearing and somebody is leaving you behind, you're going to feel sad. So, everybody wants happiness. Everybody wants to move forward and be happy together!

Scenes of children playing in school with Ari during statement.

Cut Ari smiling while riding his bicycle.

Rebecca appears again, speaking to camera.

Rebecca: Thanks for visiting us virtually in Jamaica. With your help, we can continue to do our great work here and all around the world. Take care, bye bye.

Cut to an animated end sequence, where a Trick-or-Treat for UNICEF box appears on screen. The words next to the box read: Complete all 5 Trick-or-Treat activities and unlock a donation to help children. Click the button below!

Ready to help more kids like Ludvin? All you have to do to unlock donations to UNICEF is find Guatemala on a map! And you can take as many tries as you like!

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Title: Trick-or-Treat for UNICEF: Guatemala

A spinning globe zooms out from the United States, rotates to the south, and lands on the Central American country of Guatemala. There are cities and lakes and mountains and green jungles.

A UNICEF Guatemala staffer in blue UNICEF vest, Ana Lucia Morales, speaks to camera in front of a lush, forested garden.

Ana: Hola! You’ve come to Guatemala.

Interspersed are shots of UNICEF staffers talking with people and very young Guatemalan children being weighed and measured to check their health.

Ana: Welcome! I’m Ana Lucia Morales, a UNICEF staff person here. I’m so glad that you’ve come on a Halloween visit. I’m excited to show you some amazing work UNICEF is doing here for and with children in our country. Here we go!

Cut to a small rural village in a jungle high in the mountains.

Ludvin: Hi, I’m Ludvin. I’m 12 years old and I’m from Guatemala. I live in Chajxucub, Coban, Alta Verapaz. Every morning, I get up at five a.m. and I wash my face, I go to the bathroom, eat breakfast and brush my teeth. My mom gets my backpack ready. I have beans and little tortillas for breakfast.

Ludvin get out of bed, brushes his teeth in an outdoor wash basin. At breakfast, with his mother next to him by the open-fire stove, Ludvin sits at breakfast with his little sister and eats beans and tortillas. He hugs mother before school while wearing a blue UNICEF backpack.

Ludvin: I go to school, I say goodbye to my mom.

Ludvin walks through the forest to school.

Ludvin: I live near the school. Thanks to God I only walk for 20 minutes. Other friends of mine walk for about two hours.

Ludvin enters school and says hello to his classmates before sitting at his desk in the classroom.

Ludvin: When I arrive at school, I greet my classmates, my teacher. And I leave my backpack on the desk. My favorite class is Science and Technology because there are many assignments.

Ludvin works at his desk during class, working on math problems in his notebook.

Cut to Ludvin standing in the forest talking to camera: I play soccer with my friends at school and we play chess. When we go out for recess, we play chess, soccer.

Students play a game of soccer outside in a light rain. Ludvin heads the ball away from the goal.

Cut to a sheet-metal-built outhouse latrine with a UNICEF sign on it. Ludvin opens door and shows off the inside view.

Ana’s voiceover: Since students spend most of their time at school, safe WASH services can improve their healthy by preventing diseases. It is important for boys and girls to have clean bathrooms in their house and in their school. That is why UNICEF is working with families to help them build clean and dignified bathrooms in their communities.

Cut to several students washing their hands at a wash station at their school.

Ludvin: At school we have learned that it is very important to wash our hands before eating and after going to the bathroom. It used to be difficult to do, because we only had one dirty sink, but now we have several sinks and a bathroom. And that makes me very happy because it helps us to avoid getting sick.

Ana to camera: Thanks for visiting Guatemala and getting to know us. You can help UNICEF do good things here in Guatemala and around the world. From everyone in UNICEF and here in my country, we are excited to make new friends. Bye!

Ludvin smiles and waves to the camera: Happy Halloween!

Cut to an animated end sequence, where a Trick-or-Treat for UNICEF box appears on screen. The words next to the box read: Complete all 5 Trick-or-Treat activities and unlock a donation to help children. Click the button below!

X

Find Mali on this Map!

All you have to do to unlock donations to UNICEF is find Mali on this map. And you can take as many tries as you like!

Find Romania on this Map!

All you have to do to unlock donations to UNICEF is find Romania on this map. And you can take as many tries as you like!

Find Cambodia on this Map!

All you have to do to unlock donations to UNICEF is find Cambodia on this map. And you can take as many tries as you like!

Find Jamaica on this Map!

All you have to do to unlock donations to UNICEF is find Jamaica on this map. And you can take as many tries as you like!

Find Guatemala on this Map!

All you have to do to unlock donations to UNICEF is find Guatemala on this map. And you can take as many tries as you like!

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Safe water

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Refugee protection

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Immunization

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Emergency relief

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Hygiene

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Nutrition

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Climate resilience

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Education

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Gender equality

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Supporters

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Congratulations on completing your journey!

FAQs

How can I participate in Trick-or-Treat for UNICEF in 2024?

There are several ways you can make a difference by participating in Trick-or-Treat for UNICEF anytime this October.

  • Physical Boxes: This year, the little orange box is back! You can order your own boxes beginning October 1st. You can use them to collect donations on Halloween night while trick-or-treating with your kids. You can use them at community events throughout the month of October, both as collection boxes for donations or just to get others excited to join in. You can even showcase the box on your social media channels. Check out our social media toolkit for suggested activities.
  • Click-or-Treat for UNICEF: Want to learn more about UNICEF through an interactive, family-fun activity? You can participate in our “Click-or-Treat” experience and virtually visit kids around the world! See how UNICEF is working with them and their families in areas like education, climate resilience, social inclusion and health care—and then, you get to take action! If you watch all five videos and successfully do a fun map quiz, you can unlock a $5 donation to UNICEF and receive a printable commemorative certificate!
  • Start Your Own Fundraiser: If you’d like to host your own online fundraising page, you can create one by heading to www.trickortreatforunicef.org/fundraise. Share your fundraiser link with family and friends and encourage support for UNICEF USA this October. Learn more by downloading this one pager

Where can I order Trick-or-Treat for UNICEF boxes online?

  • Boxes are free and can be ordered by clicking this box order form.
  • There is a minimum quantity of 5 boxes and a maximum of 50 boxes. Don’t need 5? Feel free to give out extras to family and friends or distribute in your community.

Where can I pick up Trick-or-Treat for UNICEF boxes in my community?

  • Visit participating Hallmark Gold Crown stores or a Screenvision movie theatre in your area to pick up boxes for free. Click on the links to find the location nearest you. Please note that not all stores and theatres may be participating.
  • Attend a Rock and Roll Playhouse concert this month with your family and pick up a box. Visit the R&R Playhouse website to see if there’s a show coming near you in October – you can even make a small donation to UNICEF USA at checkout when you purchase tickets for certain shows.

Is there a cutoff date for ordering my boxes?

  • You can order boxes through October 31st.
  • Please note, orders placed after October 27th are not guaranteed delivery by Halloween.
  • To secure boxes by Halloween, visit a participating local Hallmark Gold Crown Store or Screenvision movie theatre or collect donations through your own online fundraiser.

What are donations used for?

  • Trick-or-Treat for UNICEF donations go to critical, flexible funding that can be used to help children when and where they need it most and to programs that provide essentials like education, safe water, vaccinations and more.
  • Flexible funding is crucial to UNICEF’s programs in over 190 countries and territories as well as to its humanitarian supply network that rushes essentials like safe water, blankets or medicine where they’re needed, often within 24-72 hours. This is critical as UNICEF responds to hundreds of emergencies and complex humanitarian situations every single year.
  • Supporting Trick-or-Treat for UNICEF means making a lifesaving difference for children in Gaza, Haiti, Sudan and Yemen, among many other places. And it means maintaining a global humanitarian support system for children that builds better futures through access to health care, education, mental health services and more.

Who gets the tax deduction for submitted donations on behalf of groups, schools or organizations?

If your child collects cash, and you donate an equivalent value, you will be able to deduct that amount from your taxes. Any donor who writes a check will receive a receipt acknowledging the deductible amount. If you are remitting donations on behalf of a group, school or organization, recognition will go to that entity.

How do I submit my collected donations?

Please do not send cash through the mail. You can submit cash donations in 3 ways:

  • Take coins to your local Coinstar® machine, using the code 5555
  • Make an equivalent donation with the amount collected by credit card at www.trickortreatforunicef.org/donate
  • Send a check with this mail in donation form to:
    UNICEF USA
    Attention: Revenue Processing (TOT)
    125 Maiden Lane, 10th Floor
    New York NY 10038

    When will acknowledgement letters be sent?

    Please allow at least three-four weeks from the date UNICEF USA received your donation for your acknowledgement letter to be delivered. If it has been more than 4 weeks, please email us at trickortreat@unicefusa.org or call 1.800.FOR.KIDS. If you receive an acknowledgement letter and it is wrong, please call 1.800.FOR.KIDS with the following information:

    • Your Name
    • Name of Organization
    • Address
    • City
    • State
    • Zip Code
    • Gift Amount

    Once UNICEF USA receives this information, it will take at least two-three weeks for a new acknowledgement letter to be delivered. Please note that Coinstar® receipts receive their own acknowledgments; therefore, you may receive more than one “Thank You” letter!

    Can I or my group collect supplies in support of UNICEF?

    While UNICEF USA appreciates your spirit of giving, we can only accept monetary donations. Donations are impactful and support UNICEF’s work because they:

    • Allow disaster relief professionals to procure exactly what is needed
    • Are much more efficient and cost-effective to administer
    • Can pay for relief supplies and programs located closer to the affected area because transport costs can outweigh the value of materials donated
    • Support the economy of the region affected, providing employment and income
    • Ensure culturally, dietary and environmentally friendly giving

    Can I host an in-person event or fundraiser?

    You are welcome to distribute boxes or collect donations at community Fall or Halloween events, but please note that UNICEF USA is not officially supporting in-person events and does not endorse any company, brand, organization, product or service. If you are a group, school or organization that wants to collectively raise funds for Trick-or-Treat for UNICEF online, we encourage you to host a fundraiser at www.trickortreatforunicef.org/fundraise.

    I’m a member of a Key Club/Circle K group: how do I participate in the campaign this year?

    If you are a member of a Key Club, Circle K, K-Kids, or Builders Club group, please visit www.kiwanis.org/tot to learn how you can participate. To order your special collection boxes, please visit store.kiwanis.org.

    Who can I contact with any additional questions or if I have not received my boxes?

    If you have additional questions or would like an update on your box orders, please email us at trickortreat@unicefusa.org or call 1.800.FOR.KIDS.

    Trick-or-Treat for UNICEF (2024)

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